In Part 1, we covered the importance of transforming your fully functional and optimized website into a welcoming front door for your practice. In Part 2, we cover why client communications is one of the most overlooked ways to grow your practice.

Don’t lose your audience

Your clients trust you to make their financial goals a reality, so it’s understandable they might feel frustrated if they don’t hear from you. Often advisors are so focused on gaining new clients or running their practice, they’re unaware of how much new business current satisfied clients can bring them.

First and foremost – you do not want to lose any of your current clients. Communicating regularly doesn’t mean you have to call all of your clients everyday. In fact, digital marketing allows you to put your client outreach on autopilot with personalized email newsletters.

Secondly, satisfied clients are your biggest potential source of business referrals. They represent the “trust” part of the “know, like and trust” equation. Their trust in you can create a significant source of new business. Communicating regularly with clients increases the likelihood of these referrals because you’re top-of-mind.

You can also grow your business by offering new services to current clients. Segment your client email list based on interest. When you start a new offering – like planning for their children’s college costs – you can immediately send an email to interested clients. “I didn’t know you offered that too!” clients often respond to these types of emails. As a result, these clients are more likely to trust more of their assets with you.

In Part 3, we’ll wrap up the series by covering why consistency alone is a digital marketing game-changer.

Feel overwhelmed by the challenges of client communication? You’re not alone. Many financial advisors struggle to find time to focus on digital marketing. Want to learn more about how LPL can help you build your extraordinary business with digital marketing? Book a complimentary hour consultation with one of our digital marketing experts.

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Read Financial Advisors' Top Three Marketing Challenges Part 3: A Commitment to Consistency

Missed Part 1? Read So You Have a Website, Now What?

 

Consult with your compliance department to review all advisor marketing materials and about website advertising rules.

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